#027 Turning A Side Hustle Into An Inspirational Cake Business with Nastassja Lusengo

Nastassja Lusengo, is the creative director, entrepreneur and sugarcraft specialist behind The Indulgent Sugar Plum, a concept bakery that creates cakes that inspire conversation, special moments and memories. Nastassja draws from many creative disciplines to bring a new experience to confectionery while pushing the boundaries of what’s possible. Her exceptional talents, have led her to recently be featured on the Extreme Cake Makers TV show.

Main points of discussion

  • An introduction to Nastassja Lusengo
  • Nastassja gives us an insight into her work on the Channel 4 TV show, Extreme Cake Makers
  • How the fashion industry influenced Nastassja
  • We find out how Nastassja got her very first cake customers
  • What it’s like to charge your first customer for your services
  • Nastassja talks about the change in price of her cakes
  • Differentiating yourself in the cake industry
  • Nastassja talks about how she learned to cook and the science of baking
  • We find out if Nastassja has an ingredient black book
  • Nastassja shares the story of the fire breathing monster
  • What it’s like to be sacked from your job
  • How losing your job could be a blessing in disguise
  • Why you need to put trust in yourself
  • How Nastassja got a cafe and ended up on a TV show
  • How creating an experience has helped the Indulgent Sugar Plum bakery to stand out
  • Nastassja’s biggest influence
  • How long should you give your side hustle, to know if it’s something you should pursue
  • Why the number of followers you have is not as important as building a sustainable business
  • How to manage clients that want a service that you don’t offer
  • We find out how much money Nastassja used to get started
  • How much money you need to start your business
  • Nastassja shares what gave her the confidence to leave her job
  • Nastassja talks about if her business would be further along if she had left earlier
  • We find out what is working for Nastassja is promoting her business
  • Why you shouldn’t rush your business
  • How Nastassja using free work to get started
  • Why you need to research your competitors
  • Why you need to be unique

Key points you will learn

  • How long should you give your side hustle, to know if it’s something you should peruse
  • Why the number of followers you have is not as important as building a sustainable business
  • Why it is important to do research on your competitors

Links and resources mentioned

More from Nastassja Lusengo

Homework

  • Research your competitors. Interact with your competitors, by trying out their products or services and set yourself the task of finding out:
    • What can I do to improve this
    • What could I bring to this market
    • What makes me different
    • Why would people want to come to meThis will help you to create your own path and niche for your business.

Tweet #DiversityAllStar to discuss the show on Twitter.

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