#023: Sabrina Campbell Talks Winning In Catering With Instagram

Sabrina Campbell is the founder of Nina’s Kitchen, a catering and events company that provides beautifully home cooked English, Caribbean & Nigerian dishes for a number of catering services.

From personal chef services to corporate Lunches, Team Building Events, Product Launches, functions, weddings and more.

Main points of discussion

  • An introduction to Sabrina
  • We find out more about ‘Ninas Kitchen’
  • We find out how Sabrina got started in business
  • We learn how to balance balancing being a mother and an entrepreneur
  • The importance of having a supportive network, when starting out in business
  • How to find like-minded people, and why it’s important
  • How Twitter can be helpful to your business
  • What it’s like to cater for 450 people in one event
  • How to manage consistency when preparing food
  • The benefit of using a checklist to organise your business operations
  • We find out who inspires who Sabrina
  • How hanging around the right people, can push your business
  • How to get the most out of a networking event
  • Sabrina talks more about her wedding tasting event
  • How events that let your customers “try before they buy”, can help with business development
  • We learn how Instagram can help you to promote your business
  • We find out why underpricing, is one of Sabrina’s biggest mistakes in business
  • Sabrina shares the numbers behind her business
  • Sabrina talks about the best advice she ever received
  • Does it look bad to pivot the direction of your business
  • How to know when to turn down business
  • Why it is important to have a good accountant

Key points you will learn

  • The benefit of using a checklist to organise your business operations
  • We learn how Instagram can help you to promote your business
  • How to know when to turn down business

Links and resources mentioned

Homework

  • Attend at least two networking events a month, WITH business cards 😉

Tweet #DiversityAllStar to discuss the show on twitter.

 

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