#023: Sabrina Campbell Talks Winning In Catering With Instagram

Sabrina Campbell is the founder of Nina’s Kitchen, a catering and events company that provides beautifully home cooked English, Caribbean & Nigerian dishes for a number of catering services.

From personal chef services to corporate Lunches, Team Building Events, Product Launches, functions, weddings and more.

 

The best way to find yourself, is to loose yourself in the service of others – Gandhi.

A post shared by Nina's Kitchen (@ninaskitchen) on

Main points of discussion

  • An introduction to Sabrina
  • We find out more about ‘Ninas Kitchen’
  • We find out how Sabrina got started in business
  • We learn how to balance balancing being a mother and an entrepreneur
  • The importance of having a supportive network, when starting out in business
  • How to find like-minded people, and why it’s important
  • How Twitter can be helpful to your business
  • What it’s like to cater for 450 people in one event
  • How to manage consistency when preparing food
  • The benefit of using a checklist to organise your business operations
  • We find out who inspires who Sabrina
  • How hanging around the right people, can push your business
  • How to get the most out of a networking event
  • Sabrina talks more about her wedding tasting event
  • How events that let your customers “try before they buy”, can help with business development
  • We learn how Instagram can help you to promote your business
  • We find out why underpricing, is one of Sabrina’s biggest mistakes in business
  • Sabrina shares the numbers behind her business
  • Sabrina talks about the best advice she ever received
  • Does it look bad to pivot the direction of your business
  • How to know when to turn down business
  • Why it is important to have a good accountant

Key points you will learn

  • The benefit of using a checklist to organise your business operations
  • We learn how Instagram can help you to promote your business
  • How to know when to turn down business

Links and resources mentioned

Homework

  • Attend at least two networking events a month, WITH business cards 😉

Tweet #DiversityAllStar to discuss the show on twitter.

 

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