#032 Knowing Your Niche With Matchmaking Entrepreneur Aneeka Patel

Aneeka Patel is the founder, chief matchmaker and dating expert behind Project 143, an elite matchmaking agency that specialises in handpicked introductions for hopeful romantic South Asian professionals.

Key points you will learn

  • An introduction to Aneeka Patel
  • What does Project 143 stand for?
  • Aneeka shares how long it would take to launch her current business from scratch
  • We find out where the idea for Project 143 came from
  • Why it’s never too late to escape the corporate world
  • Aneeka talks about where she found the courage to leave her job.
  • How the Match Makers Academy helped Aneeka to launch her business
  • We find out how Aneeka got her very first client
  • How being able to relate with your niche can help you to understand your clients’ needs and demands
  • Aneeka shares how her business began to grow through social media.
  • We find out how Aneeka was able to select the age range of her target market
  • How Instagram and LinkedIn can be used to grow your brand
  • Why you need to hang out in the same places as your target market
  • How to engage with your target audience.
  • How much money it took for Aneeka to launch Project 143
  • The benefits of working part time while launching your business.
  • Why you shouldn’t be frivolous with money in the early days of your business
  • How to save money on building a website
  • Is it more important to save time, or to save money?
  • We find out who is in the Project 143 team
  • How to get more “buy in” from clients, but working with alongside the right people
  • What its like to work with collaborators and interns
  • How to find interns
  • How to make your clients feel comfortable
  • Aneeka talks about where she gets inspiration from
  • How long should you give your business before you pivot
  • Aneeka shares what she wishes she knew before she started
  • Why you need a mentor for your business

Key points you will learn

  • How being able to relate with your niche can help you to understand your clients’ needs and demands.
  • Why you need to hang out in the same places as your target market.
  • How to get more “buy in” from clients, but working with alongside the right people

Links and resources mentioned

More from Aneeka Patel

Recommended Books : (Affiliate Links)

Recommended Links:

Homework

  1. Reach out to and find yourself a business mentor
  2. Meet your mentor with set questions, and decide what you hope to gain

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