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Lara & Dapo are an entrepreneurial couple and the founders of Journey Two The Top, a Vlog in which they document their growth as individuals and as a couple, while also sharing some of their struggles and advice. Lara is the Cofounder of Fashion SOS & Smooch, while Dapo is the founder & managing director of LocoKickz.
Key points you will learn
- An introduction to Lara and Dapo
- We learn more about Fashion SOS and Smooch XOXO
- An overview of Journey Two The Top
- We find out how long Smooch XOXO has been up and running
- Lara shares how Smooch XOXO started
- How you can use Instagram to sell clothes or products
- How pursuing your passions can have an effect on your drive for business
- How Lara used Instagram to generate an alternate source of revenue
- We learn how a good Instagram account, opened up marketing consultation opportunities
- We find out how Instagram can help you build a client base internationally
- How gifting influencers with your products, can help you sell more
- The secret to getting over 300,000 followers
- How quality and consistency can help your brand to grow
- Why posting without true meaningful intent, can affect on post engagement from your community
- We find out why thinking outside the box can help your social channels to grow
- How to pick the best posting style
- Why it is important to know what you are trying to achieve on Instagram before posting.
- Is it a good idea to delete your posts if they receive low engagement?
- Why you shouldn’t let “key board warriors” bother you
- How creating debates can help you create engagement with your audience
- An insight into how Loco Kickz got started
- We learn if the US has a large influence of Dapo and Laras’ businesses
- Why Dapo and Lara started a personal brand through “Journey Two The Top”
- Best Social Media Tip
- We find out why it’s important to have someone to hold you accountable for your goals.
- Why it’s important to have a strong support system around you.
Key points you will learn
- What it takes to get over 300,000 followers to your social channels
- How Instagram can help you build a client base internationally
- Is it a good idea to delete a post if it gets low engagement.
Links and resources mentioned
More from Lara & Dapo
- Journey Two The Top
- Instagram: journeytwothetop
- Twitter: @J2TTOP
- SMOOCH XOXO
- Fashion S.O.S.
- LocoKickz
Homework
- Believe in yourself and believe in your dreams
- Write down what it is that you want to achieve and take action.
- Do something you haven’t done before.
- Start now, don’t start tomorrow. Take a step towards achieving your goals.
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