#026 How the Princes Trust can help your business grow with La’tifah Atkinson-Campbell

La’tifah Atkinson-Campbell, is a Prince’s Trust Young Ambassador and the founder of Bake That Cake, a company specialising in bespoke sculpted cakes.
With over seven years experience in the Cake Industry, La’tifah has made cakes for many high profile figures including her Majesty the Queen and Prince Charles.
La'tifah Atkinson-Campbell

Main points of discussion

  • An introduction to “Bake That Cake founder”, La’tifah Atkinson-Campbell
  • We find out if school helped La’tifah to get started in business
  • La’tifah shares how she first got started with cakes
  • We find out when La’tifah realised that she had a full blown business on her hands
  • Should you leave your job to pursue your passions?
  • We learn about the sacrifices involved in starting a business
  • La’tifah talks about where her business will be in 5 years
  • How to balance the stress of doing business, while making sure you enjoy it
  • How to find people who will be supportive of your business goals
  • La’tifah shares the best advice that she ever received.
  • We find out if La’tifah ever thought about giving up
  • Why everyone can’t be a customer for your business.
  • What to do if you are scared of turning down money from a customer
  • How do get your orders from being irregular to being regular
  • Latifah talks about what works for her in promoting Bake That Cake
  • An insight into how the Princes Trust can help your business
  • How Innocent smoothies got started
  • How the Princes Trust can help your business
  • Why you need to keep adjusting your business plan
  • We find out the best opportunity that was afforded to Latifah, as a result of her not giving up in business
  • How Instagram can help you identify your customers
  • La’tifah talks about her inspiration and motivations
  • La’tifah talks about Bake That Cake Finances
  • We find out what La’tifah wishes she knew, before starting out in business
  • La’tifah shares her experience in dealing with business theft
  • Why you should get your customers to pay upfront

La'tifah Atkinson-Campbell

Key points you will learn

  • Why everyone can’t be a customer for your business.
  • An insight into how the Princes Trust can help your business
  • Why you should get your customers to pay upfront

Links and resources mentioned

More from La’tifah Atkinson-Campbell

Recommended Link

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Homework

  • Find out who your customers are, excluding friends and family

Tweet #DiversityAllStar to discuss the show on Twitter.

 

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