#012: Dean Carby Talks Being An Entrepreneur In The Events Industry

By February 11, 2017Diversity All Star Podcast

Podcast: Play in new window | Download (Duration: 1:11:26 — 57.6MB)

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Dean Carby is the founder of VNV Live, an innovative live events company specialising in professional audio, lighting and staging services for private, public & corporate events. Covering a range of events including corporate conferences, club nights, weddings, birthday parties, music shows and more.

 

In this Podcast we discuss ( SPOILER ALERT )

  • [01:47] An introduction to Dean Carby and VNV Live
  • [04:45] What VNV Stands for
  • [07:28] How to make the transition into doing business with the corporate world
  • [11:52] We learn how friends and family became Deans’ for clients
  • [15:05] How to go about charging friends and family for your services
  • [19:50] We explore VNV Pricing
  • [22:55] We ask Dean if he regrets charging low prices, when he first started his business.
  • [29:48] Dean shares how long VNV Live has been going
  • [31:22] Dean discusses if you should do business for free
  • [35:26] We hear a story from one of Deans’ mistakes in business
  • [44:50] We find out more about disqualifying clients
  • [48:55] Dean shares things he knows now, that we wishes he knew in the beginning
  • [51:10] The importance of following up with prospects
  • [57:41] We explore why you need to know your prices
  • [1:04:45] Why you should become known for something, or risk being forgotten

You will learn

  • How to go about charging friends and family for your services
  • The importance of following up with prospects
  • If you should do business for free.

Links and resources mentioned

Homework

  • Aim to read at least one book per quarter, in your field or industry in business.
  • Bi-weekly, try and find and attend networking events related to the field or industry you operate in.

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