#017: Danielle McDonald Shares How Transparency Helps to Build an Authentic Brand Story

Danielle McDonald is The Clarity Architect and Founder of Brands of Colour. She is dedicated to helping individuals gain clarity, develop the right mindset and take action for results. Danielle is known as “The Clarity Architect” for being on-target, succinct, concise and to the point.

Danielle McDonald

In this Podcast we discuss ( SPOILER ALERT )

  • [02:17] An introduction to Danielle McDonald
  • [02:50] Danielle shares her inspiration for becoming an entrepreneur
  • [06:54] We learn the steps Danielle took, to get recognition is her previous job role.
  • [09:00] How to find the courage to be entrepreneurial in your job role
  • [10:15] Danielle shares when she realised that she had to try something new in her career
  • [11:30] What is a mastermind, and how can it help you with your goals
  • [13:00] We find out one of Danielle’s’ biggest mistakes in business, and what she learnt from it
  • [14:40] Do you need to be passionate about your business?
  • [16:00] How to know what your purpose is
  • [16:50] We find out how Brands of Colour came to be what it is today
  • [21:40] How Brands of Colour helps different brands
  • [23:35] How transparency helps to build an authentic story for your brand
  • [27:10] We learn more about about webinars and their benefits
  • [33:00] We find out what is working for Danielle in promoting her business
  • [34:10] When to start monetising your business
  • [35:30] How to get prospects or potential partners to take you seriously, without a website or any evidence to back up your claims
  • [36:37] Danielle talks about her Entrepreneurial award
  • [37:21] What to do when you get no replies when prospecting
  • [39:10] Danielle talks about mistakes in business
  • [41:30] How Danielle tackled one of her biggest challenges
  • [45:00] We find out who inspires Danielle
  • [46:45] What it means to invest in yourself
  • [48:10] How courses can save you time
  • [51:08] Why you should do business for free
  • [55:40] How to get started with webinars

Key points you will learn

  • How transparency helps to build an authentic story for your brand
  • How to get prospects or partners to take you seriously before you have anything to show them
  • How to get started with webinars

Links and resources mentioned


If you are sitting on an idea that you have not started yet, take action on your idea within 48 hours by doing just one thing towards getting you to the next step.

Tweet #DiversityAllStar to discuss the show on twitter.


  • Nadine Sandcroft

    Just Wow! Thank you for an inspiring interview Danielle. It’s incredible to hear your journey and it’s so relatable and honest, thank you!

    • Thank you so much Nadine, I’m happy the interview served you. Really appreciate your kind words and thank you for taking the time to share your thoughts with a comment. 🙂

  • Teresha Young

    This is a fab interview that really resonated with me! It’s so important to be transparent in business. You often hear about the know, like and trust factor when it comes to business and you can tell from Danielle’s passion and realness that she is committed to building her businesses based on a foundation of love and authenticity. A fine example to follow! I love that Brands of Colour is providing exposure to the diverse brands out there, so they can become bigger and better brands. Sound advice and experience shared throughout the interview and definitely well worth a listen if you are serious about having a successful business! Thanks Danielle Xx

    • I truly appreciate your feedback Teresha, wonderful to read your comment. Thank you so much for not only taking the time out to listen in, but also for sharing your thoughts. xx

  • Amazing interview Danielle! Some great tips and words wisdom, as well as practical advice that we can all apply. Thanks for your transparency and your willingness to share your story! Looking forward to so more from you and brands of colour ??

    • Thank you for your kind words and feedback Adam, I really appreciate it!?? Also, thank you for sharing with your audience and others on Twitter.?

  • Albert Boateng

    Great interview Danielle!, Very inspiring and informative story of your personal and business journey.

    • Thank you so much Albert, I appreciate you commenting and listening in!?

  • Bridget Daley

    Awesome inspirational interview loved all the tips Danielle. Love Brands of Colour!

    • Thank you so much. Really appreciate your feedback and support Bridget!???