#008: Black Gent Grooming Entrepreneurs, Aaron Wallace & Lina Gadi

Aaron Wallace and Lina Gadi are the entrepreneurs behind Shear & Shine, a business that aims to cater to black men in all things related to beard, skin and Afro Caribbean hair care.

In this Podcast we discuss ( SPOILER ALERT )

  • [02:20] The background to Shear & Shine
  • [04:10] How Lina and Aaron started working together
  • [05:30] Aaron & Lina discuss how they manage different business ideas
  • [08:00] We learn how residual & passive income can help your business
  • [13:30] We find out how to prepare for good cash flow, and how it can affect your business
  • [16:46] Aaron & Lina share how well their business is doing, and why it’s important to position your business for growth.
  • [20:35] We find out what is working for Shear & Shine in terms of branding.
  • [23:20] We compare both the US and UK barbering industry
  • [32:00] We learn how Aaron & Lina split their roles
  • [33:40] We learn why focusing on sales is important
  • [34:38] “You have be prepared to spend money, to make money”
  • [37:30] Aaron & Lina talk about how to identity a great partner for business
  • [40:00] We learn about Shear & Shines biggest failures and mistakes
  • [44:34] We learn how it is important to have a business mentor
  • [47:25] Recommended books to read, and people to follow
  • [47:60] The different ways you can learn, and why it’s important
  • [51:00] Why it is important to take action yourself

You will learn

  • Why too many ideas can be bad for your business
  • Why sales is a lifeline in your business
  • Why it is important to have a mentor

Links and resources mentioned


  1. Subscribe to Valuetainment
  2. Read the following books:
    1. The Little Red Book of Selling: 12.5 Principles of Sales Greatness – by Jeffrey H. Gitomer (affiliate link)
    2. How to Win Friends and Influence People Paperback – by Dale Carnegie (affiliate link)
  3. Download and try out Shapr, an app for meeting inspiring people

Tweet #DiversityAllStar to discuss the show on twitter or leave your comments below.