#016: How Small Businesses Can Compete With Larger Brands, with Bola Yusuff

Bola Yusuff is the founder of International Tax Search, a recruitment company that specialises in the search of high calibre U.S. International Tax professionals across North America and Europe. Clients include Big 4 Firms, Boutique CPA Firms and International Law Firms.

Bola specialises in helping Senior level U.S International Tax professionals into career enhancing job opportunities.

Bola Yusuff

In this Podcast we discuss ( SPOILER ALERT )

  • [02:30] An introduction to Bola Yusuff
  • [02:50] Bola explains why he became an entrepreneur
  • [04:00] We find out if social class is a barrier to becoming successful
  • [05:54] Bola shares his experience as a Black Entrepreneur
  • [07:52] Is being an entrepreneur a talent?
  • [10:50] We find out about Bolas’ last job, and how it helped to shape his business
  • [12:15] Why you should get paid to learn your craft
  • [14:00] How important is sales experience in starting your business
  • [15:15] How to obtain the skills you are lacking or resources you are missing
  • [17:30] Why it is important to think BIG in business
  • [20:50] Should you “fake it, until you make it”, when starting out in business
  • [23:00] How to build integrity with high profile clients
  • [25:00] Why you need a contract in place with your clients
  • [27:30] We explore how doing business with the US, differs from the UK
  • [32:59] Bola shares what is working in promoting his business
  • [39:00] We find out if Bola is the face of his business
  • [40:00] Is there a place for CVs in the future?
  • [42:19] How to maintain a long-term relationship with your clients
  • [45:00] How as a small business, you can compete with larger brands, and win
  • [47:45] Who controls the money – Why you need to know, how your business make money, in detail
  • [50:30] Is it OK for your business not to make a profit in the first year?
  • [51:40] How long do you give your business, until you give up on your idea
  • [58:55] Some advice for professionals, from ethnic minorities

Key points you will learn

  • Why it is important to think BIG in business
  • Should you “fake it, until you make it”, when starting out in business
  • How as a small business, you can compete with larger brands, and win

Links and resources mentioned

Homework

In order to start a recruitment company, get a job with a recruitment company and learn their processes. You will also learn if this is  something you want to pursue.

Tweet #DiversityAllStar to discuss the show on twitter.

 

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